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DIGIBAU_MV

Smart Concept PR

SMART

Digital Presentation – Website

To remain competitive in the digital age, it is a good idea to have a presence on the most important information platform, the Internet. A positive web presence is characterized by a target group-oriented, appropriate design and topicality. You can improve your website with simple means, which is why the website can be assigned to the SMART category.

 

Advantages / Benefits:

  • Increased competitiveness through increased visibility and presence on the most important information platform

  • Improved customer accessibility and seamless communication between customer and provider

  • Advertising, arousing interest, increasing reach

  • Information easy to publish

Effort:

  • Low time expenditure (order from provider)

  • Financial expenditure is relatively low

  • Creation of an independent mobile version of the site

  • Switching to a content management system with a mobile responsive layout

Social media

In social networks, you can get in touch with your guests, exchange ideas, accept praise and criticism, discuss, report on them, tell stories and so much more! A look behind the scenes, recipes from the chef, funny and bizarre things, that attract attention and make you visible on the internet.

 

Advantages / Benefits:

  • Direct communication with potential guests

  • Permanent bond between customer and provider

  • Use of a free marketing channel

  • Promotion and networking

  • Developing new target groups

  • Feedback

  • Improvement of your SEO performance (visibility on the web through constantly updated content that is published)

Expense:

  • Time spent posting and answering user questions and feedback – concentration on only 1-2 channels at the beginning

  • No financial expenditure

Online travel agencies

Increase your sales by increasing the visibility of your hotel on the Internet. The OTA portals offer hoteliers a straightforward way to offer guests an online booking option. Whether online or mobile – the enormous range of offers and combinations is crying out for first-class concepts that help interested parties filter out individually suited offers from the flood.

 

Advantages / Benefits:

  • Comparability for customers through reviews

  • Increased reach through increased visibility on the internet

  • Basis for strategic decisions/marketing campaigns

  • Insight into online reputation, exclusive analyses

  • Promote competitive advantages on your website

Expense:

  • Little time spent creating an account and financially dependent on the platform
    Time spent controlling/monitoring prices and promoting direct bookings on your website through offers and extras

  • Little time is spent using a cloud-based overall system that manages bookings on various portals

Feedback

Feedback is an important part of the customer journey. It comes at the end of the journey. But for potential guests in the future, even before booking, it is a very important tool that sets you apart from the competition. Motivate your guest to give their honest opinion on one of the larger online booking portals or your website.

 

Advantages / Benefits:

  • Control instrument for service quality

  • Customer loyalty – communication with the customer after departure

  • Acquisition of new guests

Quality management and customer satisfaction analysis

Effort:

  • Low to medium effort – Correct preparation of the questionnaire and evaluation

SMART plus

Hotel App

Your guests are up-to-date with a hotel app and have all information about your hotel, excursion tips or special hotel offers always at hand on their smartphone in their pocket. And if a guest gets lost in the city center, your new hotel app helps them find your hotel again at the touch of a button.

 

Advantages / Benefits:

  • Individual support for the guest throughout the entire customer journey: booking – check-in – stay – check-out – feedback

  • Convenience and time savings, e.g. self-check-in / out using the app

  • Arouse interest, link with marketing

  • Link with local companies (restaurants, attractions, events)

  • Control for smart building automation

Effort:

  • Low time expenditure, as the development is commissioned

  • Medium effort during the period of use, publishing current offers, photos, etc.

  • Financial expenditure during creation, no costs during the period of use

Digital Guest Directory

Instead of greeting your guests with advertising brochures and a stack of brochures, welcome them with the modern digital guest folder. Here, your guests will find all the information they need and much more. Your guests can also easily find a café, a small shop, or playgrounds on the go using their smartphone. Read the weather report or the daily newspaper, or discover new things through insider tips - the digital guest folder offers interesting information for every traveler.

 

Advantages / Benefits:

  • All information is bundled digitally, with no brochures and advertising leaflets – which makes it easier to share current information without printing costs and paper consumption

  • Digital travel guide for individual support of the guest during their stay

  • Improved guest communication – feedback and questions

  • Connection to an existing PMS system – automatic greeting by name or direct booking option for hotel offers

  • The hotel offers visible, for example, wellness, children's club, event calendar, room service, rental stations, general information, weather report, daily newspaper, offers in the area, and much more

  • Increase sales through attractive offer overview and optimal utilization – e.g. push notifications when there are free places in the restaurant or spa

  • Particularly attractive in combination with a hotel app for on-the-go


Effort:

  • Low time expenditure as the creation is commissioned

  • Medium effort in compiling the content and organizing links with local companies

  • Medium effort during the usage period, e.g. entering current events or new offers from the hotel

Digital Networking in the Region

Offer a selection of activities in the region. Networking, digitization, and presentation in the Garden of the Metropolises - the digital networking of tourist offers for regional economic processes take place on a common internet platform. Promoting and networking providers in rural areas in Mecklenburg-Western Pomerania and integrating them into the Garden of the Metropolises internet portal has been one of the goals and key themes of the project since the beginning.

 

Advantages / Benefits:

► Expanded leisure opportunities in addition to the hotel offers
► Increase attractiveness through networking in the region and marketing for the region, especially in rural areas
► Opportunities/added value of networking
► Synergies between business, science, agriculture, culture and nature conservation
► Advertising, arousing interest, increasing reach
► Options for regional development (participation, measures, funding)

Expense:

► Time required to compile content for a possible platform or connect to an existing platform
► Networking, cooperation with local companies, etc.
► Low financial outlay

Data analysis

Data is the key to guests' needs. Whether at check-in, during a wellness massage, or at the breakfast buffet - during a hotel stay, when booking, or when reflecting, guests consciously or unconsciously reveal a large amount of information about themselves. This is collected in booking portals or social media. With the help of modern software solutions, these data volumes are stored and analyzed. For managers, these analyses serve as an important decision-making tool in addition to relying on their gut feelings and experiences.

 

Advantages / Benefits:

► Basis for strategic decisions/marketing campaigns
► Increase sales – obtain information about possible trends and changes
► Create customer profiles
► Forecast bookings, prices, and work planning
► Respond to customer feedback
► Save energy

Expense:

► Average time expenditure
► Financial expenditure when purchasing a software solution

all SMART

Virtual Reality Technologies

Offer your guests a virtual tour of your hotel, or let them immerse themselves in the evenings after their vacation. Attract new guests with an extraordinary marketing concept, and increase the relaxation factor with exciting insights and experiences through VR glasses.

 

Advantages / Benefits:

► Marketing 4.0, create new experiences for guests
► Arouse interest
► Leisure activities in the hotel, VR room


Effort:

► Time required for recordings (e.g. tour of the hotel) approximately 1 day
► Financial expenditure comparable to the cost of a conventional hotel film plus VR glasses